Deep brain stimulation (or DBS) represents a well established treatment option for individuals with Parkinson’s who no longer respond to standard therapies. It involves tiny electrodes being embedded in the brain and they modulate populations of neurons that have become dysfunctional.
The results of the DBS procedure can be “miraculous” for some individuals – reducing tremors and significantly improving quality of life.
In up 20% of cases, however, the procedure may have little or no effect. Placement of the electrodes has been blamed for the lack of DBS response in many of these situations. But very recently researchers have discovered a new method that may aid in the better placement of electrodes.
In today’s post, we will discuss what DBS is, review the new research, and explore the implications of it.
Ray Kroc. Source: Medium
It is said that Ray Kroc – the American fast-food tycoon, who purchased the ‘McDonalds’ company from the McDonald brothers in 1961 for US$2.7 million – once gave a lecture to Harvard MBA students.
At some point during his talk, Mr Kroc asked the students: “What business is McDonalds in?”
You can imagine all the different answers that probably came back: “Food, yeah hamburgers. Right?” “Restaurants!”, “Entertainment“, “Hospitality?”
Mr Kroc simply laughed and said “No”
“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate”
In other words: knowing (and owning) the right locations.
He proceeded to tell the students that big fast food corporations (like McDonalds, Burger King, Subways, Starbucks) spend much of their capital on identifying and buying new locations where they think there will be the opportunity for growth.
I think I’ve got the wrong blog. What on Earth does this have to do with Parkinson’s?
Identifying the right location is very applicable to Parkinson’s when it comes to deep brain stimulation.
What is deep brain stimulation?